As a result of Snowden revelations, people are becoming more cautious david jones catalogue about w

The trend is fast in social media, a little too fast, it seems many. Almost daily, it pops up new digital channels and networks, while veterans Facebook, Twitter, LinkedIn, etc., consolidating their positions. Here is a summary of the most important social media trends in 2014.
Production and publication of strategic content has become a foundation of almost all marketing online. Studies show that more and more companies develop and formulate their own content strategy, and we see an ever closer integration of content management and communication.
May seem reasonable, but the problem is that this strategy only works if the goal is satisfied customers. Since most marketing departments, david jones catalogue sales goal, this becomes a challenge in 2014.
This emerging as a major trend. If you are doing marketing for a business, you should immediately start thinking about what you can give back - not only to shareholders but also to employees, suppliers and the local community.
This occurs david jones catalogue because consumers have reached a kind of saturation point with digital technology, while the others david jones catalogue are starting to worry about their digital footprint. A recent report david jones catalogue called "The Social Habit" shows that 56% of Americans Facebook users are concerned about privacy and the information stored on Facebook, and people are starting to consider the consequences of their online activity.
If the social media giants that dominate the social networks are not put in place such a model quickly, we can see the beginning of a global digital rebellion in 2014. Social laws, privacy and mature marketing
As a result of Snowden revelations, people are becoming more cautious david jones catalogue about what they do online. david jones catalogue We see an increase in the use of anonymisation services Tor and DuckDuckGo. This is not a small, insignificant trend, but something david jones catalogue that will evolve greatly in the coming months.
We will also see users spending more time engaging the interest-based social networks and content, and more users will require a more personal experience than the broad brush strokes like. Facebook provides. "Social Search" david jones catalogue will play an important role in this paradigm shift where users increasingly begin to look for interest-based content to suit them. Hunting of content specialists
With today's plethora of platforms and channels need good stories that people want to read - and share with others, whether you represent a brand, a company or just yourself. The challenge for artists and content writer is to cut through all the noise so that your voice is heard.
Google's new concept of "authorship" on their Google+ platform is interesting. . It has long been a problem for marketers to identify the most influential bloggers, writers and content creators. It remains in general to see whether Google's "Author Ranking" will actually be able to separate the wheat from the chaff, david jones catalogue but it will be interesting to see how this develops in 2014. More content marketing
In social media content is becoming king, but if it is marketed and distributed well enough, all your effort will be in vain. The experts recommend to follow the so-called "80-20 rule" - 80% production of new content and 20% adaptation of previously produced material.
There are hundreds of platforms where your customers david jones catalogue can get the information david jones catalogue they want, but you would like them to get it from you first. Therefore it is very important david jones catalogue to keep abreast of everything that is happening in your industry.
Businesses and organizations are now beginning to gain experience with social media, and they establish their presence with a greater degree of certainty and determination than before. It made fewer mistakes and the result will probably be larger budgets earmarked content production, as well as a greater awareness of the role of the publisher. We now see that more and more hiring editors, copywriters and journalists to control this process. It is no longer about quick gains on YouTube or Facebook, but to implement a long-term plan for how you want to inspire, educate david jones catalogue and entertain with content that best represents david jones catalogue your business or brand's "personality".
The methods for tracking, measurement and analysis will also evolve. More sophisticated calculations will eventually emerge, with barometers of trust, authority and influence. Measurement of competitiveness
Analysis of social media marketing continues to gain in terrain, and companies can no longer treat social media as a "guinea pig" in their marketing channels. They can not afford to fall behind in the competition for attention in social media.
Social media offers a wealth of opportunities when it comes to information gathering. Not only on users and customers, but also competitors. Beyond customer service and marketing, there are already a number of opportunities available for mapping k