The last thing a result of the use of the Marketing Mix intensive retail business is doing to build

If you follow the news, Mobile Marketing has always been to find a technique to open a virtual storefront. la redote The sticker on the product surface. Like Shelf And the bottom of each product has a QR Code scanner to make people take a few seconds to a consumer product such as milk, dishwashing liquid, shampoo, etc., awaiting the Metro. Buses to return la redote home The idea started in Korea.
Recently, the Chinese e-commerce web original idea was to use it to expand further into the virtual la redote mall, using Augmented Reality technology to create a replica in the mall area. 1000 Big City Makes shopping la redote for home use 24 hours a day without pay rent space. And hire salespeople at all!
All this is just the prologue exciting for this article. We're going to take you to dive into various technologies and techniques to use. "Mobile phone" la redote as a media tool and communication channel reach and generate revenue for the retail sector. (Focus on shopping centers and supermarkets in particular) by reaching the walking mall. The purchase of pay, including shopping, not even leaving home.
The strongest trend of Mobile Commerce at the Mobile Ordering or to order the phone. The concept has a pilot food industry has used previously, such as fast-food place. The selectable menu on the phone. Order and pay in advance Then go to the store without la redote paying for queuing took the food away.
When this is , Leaving an app. The list contains both detail and some apps are open to scan the barcode on each product la redote label. The model was used to order goods to be delivered to your home immediately. Housewife is busy You can buy your house in just 10 minutes, waiting for the ship to come home without having to carry a heavy one. And to order the next time it's even easier. Just select from the purchasing history of the past and press Command (and now many businesses. M-Commerce is claiming a major shipping Instacart hours with guaranteed delivery within 3 hours).
In addition, apps Another popular use while shopping at the mall is a price comparison app, where players create apps. This is inevitable rival's tail ecommerce web include apps like Amazon Barcode Scanner, Google Shopper, Redlaser, Taobao, Paydragon to hope that customer when the product is pleasant in-store and choose and try Satisfied, gradually. Buy cheaper than the phone itself.
In addition to the scanning system Geofencing see the position of the mobile phone in the wax similar to Apple's public relations department to send it via SMS or Push Notification (but it may not be accurate. I drove it to the message it) Today is the technology used to deliver to customers in more accurate it is delivered when the customer is in the store itself.
Earlier, we used to talk about a formula that combines the check-in department through automated through apps "shopper Kim A. (Shopkick) to step up to that believed to have come to a different system. Indoor GPS is used to view maps of each floor, each department was on the phone. The current store count will be larger, bigger. Wish for each class becomes dizzy as well. The system identifies the location of an item in this store not only looks only. Also guided us to the point of sale of each product as well. (Not unlike the use of GPS for directions while driving).
In addition, strategies using GPS, the other one is. To submit a press release at the point of sale so go buy it immediately. For example, during a walk in the front burner. la redote The system would then know that we are here. Send promotions in the department informed us immediately.
POS (Point Of sales) usually refers to advertising at point of sale through an evolution over the years from a paper box open until the LED screen is small, but whether it is me. All communication is just one way that is, to turn convinces customers to pick up goods but today, POS has been upgraded with new technologies to listen la redote chips NFC (Near Field Communication), so customers can interact with the label, POS them only. Bring Mobile la redote to tap the label. It will have a discount coupon Information on products such as sauce (it will be a recipe) including loading apps and advertising of a brand new series of products. That never aired as well. The first food brand The penetration of this technology is Kraft with results guaranteed results than scanning QR Code up to 12%.
The last thing a result of the use of the Marketing Mix intensive retail business is doing to build long-term relationships with customers. So everyone became a regular customer there. Or as we say hit that system, CRM (Customer Relationship Management) and contribute to this cell, needs to be used. In the past, Apple is a pilot this idea with an app called Passbook app is only intended to replace the cards in the wallet. By keeping all of the cards are virtual cards, whether they are discount tickets, gift cards, membership cards, la redote points, etc. The reason la redote is simple paper cards and plastic cards often have too much of a burden, and I used to love to use. But take our phones everywhere. You can use the same code scanning barcodes!
Past retailer is trying to take points to one of the brand's own apps, including start-ups are also other companies. To take points from these cards to continue to Digital Payment like Openbucks leading scorer of the gift card mall instead la redote of cash to purchase items online, Gyft making gift card plastic to all shop transformed into a digital card. Great