Elegant lady passionate encounter ice storm midsummer elegant lady girl meets girl enthusiasm Wang Nian Qi Wen came very early this summer, and the ice cream market in Taiwan, it is to grab before the summer season, ahead of the war. The highly anticipated new drama is pleased to see that up (Haagen-Dazs), will battle with Cold Stone (Cold Stone) positive. One is the dominant market leader sit tight, the other is to rely on the backing of the vast resources jГЎtГ©kboltok PCSC, menacing comer. 1993 amounted to enter Taiwan's glad to see, is from the United jГЎtГ©kboltok States by the Polish-American couple Masitulu this (Reuben Mattus) was founded jГЎtГ©kboltok in 1961, but it took a Danish name, reminiscent of the frozen north. Always stressed that he was pleased to see a great quality jГЎtГ©kboltok when using artificial flavors and ice cream are still skim milk production, she is made from egg yolks, cream and Belgian chocolate, jГЎtГ©kboltok Madagascar vanilla best origin of raw materials. This also makes her shop from the original New York wheatgrass, transformed into a number of the world's top 800 internationally renowned ice cream. Also by an American couple founded Cold Stone, born in 1988, passionate desert - Arizona. After the initial dismal operating out of her way to take advantage of joining in the nation's rapid expansion. Today in the United States has reached nearly 1,500 stores, is expected to challenge the throne after two years the nation's largest ice cream. By the end of April this year, the introduction of Cold Stone PCSC, ambitious people to the joy of the people of Taiwan to show her charm. elegant lady Haagen-Dazs 46-year-old was pleased to see, like a bit of an elegant middle-aged lady, to enter the Taiwan market has up to fourteen years. Emphasis on high-quality, using the best raw material origin, without any artificial flavors, colors of ice cream. When entering Taiwan, nearly hundred dollars of the price of a ball, successfully created "top noble" image, but also seems to make consumers feel "forbidding", giving the impression unattainable. Superior also be very cordial three years ago by General Mills (General Mills) took over, led by president of Taiwan Huang Jiexia glad to see up to launch a series of "People First" jГЎtГ©kboltok strategy, in 2006 the overall success of ice cream market decline of nearly 5% in Taiwan, hi able to see revenue growth trend of 8%. New listing press conference every time, the beautiful supermodel beautiful appearance, facial expressions meet up eating glad to see, always attract a lot of media coverage. When the operation is successful PR campaign, glad to see Tatsuya jГЎtГ©kboltok synchronized show her "People First" charm on the pathway. Nowadays, not only in many department stores, supermarkets, convenience stores, etc., common to her trail in the past year is the world's first large-scale mini-cup jГЎtГ©kboltok of ice cream, combined jГЎtГ©kboltok with five-star hotel wedding, so many in the past did not touch her consumption ethnic groups, have the opportunity to have a taste of her flavor. "We do not allow consumers to feel happy to see up to a superior, not close, so the distribution rate must be high." Affinity full, always a smile on the face of Huang Jiexia repeatedly stressed. Although jГЎtГ©kboltok affordable luxury and route change to go pro, but also be able to maintain their excellent qualities of the Independent glad to see the ice cream counter in convenience stores, in addition to highlighting jГЎtГ©kboltok her original noble lineage, but also the increase in the number of counters, to improve exposure, but also a rich selection of types of ice. Last year, even started selling gift delivery service, discount stores such as Carrefour in, it can get up glad to see the catalog, so not afraid would undermine the existing senior jГЎtГ©kboltok image? Huang Jiexia was relaxed and replied: "Senior can also be very intimate ah!" Huang Jiexia think, jГЎtГ©kboltok glad to see up has been successfully established in the minds of consumers, high-quality image, while Taiwan's future diet towards affordable luxury (affordable luxury) trend development, and even the general public, but also willing to spend money, in exchange for senior enjoying diet. . passionate girl Cold Stone also spotted this trend, PCSC introduced Cold Stone, jГЎtГ©kboltok walking is also expensive route; On taste, may see people see wisdom, but on the price, but it never lost glad to see that up. 19-year-old Cold Stone Creamery, like the enthusiasm jГЎtГ©kboltok of youth and naive girl, has a tremendous vitality. Enter the Taiwan market less than three months of Cold Stone Creamery, as many as 1,500 people a day during the peak of the opening of queuing, the opening day and even senior citizens 68 years old man, willing to scorching sun, lined up two hours, only for big mouth to taste Cold Stone's unique flavor. Thousands of joy this trend trafficking patterns inspired PCSC, in time for the end of June, will open a second Tianmu Cold Stone Creamery stores. The same demands high quality, but more emphasis on Cold Stone ice cream freshly made daily, consumers base by ten kinds of ice cream, twenty-five kinds of ingredients, with a varied, the pattern of the thousands of homemade ice cream. The first ice cream with ingredients through "phase mixing", people under every stutter, jГЎtГ©kboltok can produce multi-layered between rich taste buds. Cold Stone is not just selling ice cream, as well as joy, so ice cream also has relaxed, funny names, such as "monkey bite a", "is love mix", "biscuit overloaded", "very berry good." jГЎtГ©kboltok etc., doing all it can to fight the king of joy. Even apart from the mouth of the experience, store personnel will not timed for the passengers singing, shaping Taiwan joy ice cream industry unprecedented consumer experience. Happy employees spread carefully selected in order to create consumer craic, and even job titles and job content store personnel are different. Grass infield service called "Po jГЎtГ©kboltok brother, Bao sister (buddy)"; field staff as "the entertainment of people", as the name suggests is not only responsible for the pre-dot line up customers, but also to maintain the store joy; duty day Head of "entertainment manager" is more responsible for the day's entertainment event. "Our partners are the angel said outlets, spreading joy to everyone, so here's deepest happiness jГЎtГ©kboltok factor Customers bloom out, think of Cold Stone when he was in a bad mood, frustration, feelings can be filled up." jГЎtГ©kboltok Cold Stone working Long Ye Xiaojing said. Since you want joy, Cold Stone service personnel are also selective. Recruitment of "Po Po brother sister trials," by way of the four groups of related tests conducted. From self-introduction, meaning jГЎtГ©kboltok happy group discussions, meaning to make people happy, how to make people feel happy way, and act out with Shuixuedouchang way, the last stage before entering a collective interview. From these processes to elect really happy with the service, spread jГЎtГ©kboltok joy and enthusiasm of the staff. Glad to see up to duck waterskiing elegant figure, two Nei Momo is expected to open four to five stores. And entering Taiwan Cold Stone Creamery, the virtue of passionate enthusiasm for singing loudly, expected before the end of the year, but also to re-open four stores. Premium ice cream, each with different strategies and styles of music consumers, in the heat of summer, has more the appearance of a new choice. 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